Many people find proposal writing difficult, tiresome, frustrating or even annoying. But it doesn’t have to be that way. Matt Handal, author of Proposal Development Secrets, will teach you the tricks, formulas, and tactics that will make crafting a winning proposal far easier and less time-consuming. Rather than focus on “bug dust” (like capitalization and comma placement), this session zeroes in on the “big wins.” By the end, you’ll know how to easily craft compelling copy that your clients’ eyes will be glued to.
By attending this webinar, you will learn how to:
- Leverage five writing rules to supercharge your proposal’s readability.
- Speed up the proposal writing process using storyboards.
- Include the right information in your technical approach.
About the speaker: Matt Handal was a marketer submitting boilerplate proposals and materials that were indistinguishable from his competitors’. He had no idea how to convince new clients to buy his firm’s services. And worst of all, nobody would listen to him. One day, he stumbled upon some academic research on how people really make decisions. Since then, he’s helped firms beat incumbents, secured sole-source contracts from government clients, written one of the most popular books about proposal writing, and people even fly him across the country to teach them how to apply Mind Marketing to their business.