Most organizations separate project delivery from business development, leaving significant value untapped within active projects. Meanwhile, your PMs, the people closest to the client, are building trust, identifying needs, and navigating change in real time. The opportunity is already there. The question is: are you capturing it?
This webinar introduces a simple, practical model to activate project teams as contributors to growth without turning them into salespeople. Through real-world examples from construction and professional services, we will explore how small shifts in awareness, communication, and internal alignment can lead to stronger client relationships, expanded scopes, and more predictable outcomes.
Attendees will walk away with clear tools to identify hidden opportunities within their projects, structure internal collaboration, and equip their teams to act on what they are already seeing.
About the Speaker:
Florence Morin-Laurin – President, FML Consultation
Continuing Education:
CMCI Recertification Points: 1
Professional Development Hours (PDH): 1